{"id":1315,"date":"2015-11-11T19:36:12","date_gmt":"2015-11-11T11:36:12","guid":{"rendered":"http:\/\/ofamni.com\/?p=1315"},"modified":"2015-11-11T19:36:12","modified_gmt":"2015-11-11T11:36:12","slug":"the-denomination-effect","status":"publish","type":"post","link":"https:\/\/ofamni.com\/the-denomination-effect\/","title":{"rendered":"The Denomination Effect"},"content":{"rendered":"<p>The Denomination Effect adalah salah satu dari bentuk teoritis <a title=\"Bias kognitif\" href=\"https:\/\/en.wikipedia.org\/wiki\/Cognitive_bias\">Bias kognitif<\/a> yang berkaitan dengan mata uang dan paling sering dialami oleh beberapa orang, khususnya remaja hingga dewasa.\u00a0dimana orang tersebut lebih cenderung untuk menghabiskan uangnya apabila uangnya dari nominal besar menjadi pecahan lebih kecil.<\/p>\n<p><em><strong>Contoh :<\/strong><\/em>\u00a0walaupun tanpa contoh mungkin anda juga sudah paham, sebab hal ini paling sering dialami oleh\u00a0kalangan masyarakat tidak terkecuali saya\u00a0perangkum tulisan ini. Berdasarkan pribadi, saya sendiri paling mudah menghabiskan uang saya apabila sudah terpecah menjadi nominal kecil, misalnya saya punya 100 ribu, namun dengan nominal sebesar itu bisa saya pertahankan untuk tidak digunakan sampai berminggu-minggu bahkan berbulan-bulan, namun apabila sudah terpecah misalnya menjadi 20 ribu sebanyak 5 lembar, maka dalam seminggupun bisa jadi udah lenyap terpakai.<\/p>\n<p>Teori ini\u00a0diusulkan oleh dua tokoh ternama yakni\u00a0<a class=\"new\" title=\"Priya Raghubir (halaman tidak ada)\" href=\"https:\/\/en.wikipedia.org\/wiki\/Priya_Raghubir\" target=\"_blank\">Priya Raghubir<\/a> dan <a class=\"new\" title=\"Joydeep Srivastava (halaman tidak ada)\" href=\"https:\/\/en.wikipedia.org\/wiki\/Joydeep_Srivastava\" target=\"_blank\">Joydeep Srivastava<\/a> pada\u00a0tahun 2009 dengan beberapa percobaan penelitian yang telah dilakukan sebelumnya.<sup id=\"cite_ref-npr1_2-0\" class=\"reference\"><\/sup><\/p>\n<p>Dalam percobaan yang dilakukan oleh Raghubir dan Srivastava, beberapa mahasiswa diberi dolar dalam pecahan kecil, lalu kemudian\u00a0Para mahasiswa diberi pilihan terhadap uang tersebut untuk menyimpan uang tersebut ataukan menghabiskan untuk membeli\u00a0permen.<\/p>\n<p>Pada hasil Konsisten dari\u00a0teori tersebut, para mahasiswa yang telah diberi dollar tadi, Lebih seperempat dari keseluruhan subjek yang telah diberikan, lebih cenderung menghabiskan uang mereka untuk membeli permen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Denomination Effect adalah salah satu dari bentuk teoritis Bias kognitif yang berkaitan dengan mata uang dan paling sering dialami &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"ast-button\" href=\"https:\/\/ofamni.com\/the-denomination-effect\/\"> <span class=\"screen-reader-text\">The Denomination Effect<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[24],"tags":[61],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.5 - 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